toilets

Celebrity Clean Freak Howie Mandel Serves as “The Face of ActiClean”; TV, Radio, Print and Social Ads Tout “Surprise Guests Are No Worries”?

Unexpected guests at the front door? Worse yet, the in-laws stopping by unannounced? It’s no worries with the new ActiClean self-cleaning toilet from American Standard. Simply press a button, walk away, and let the toilet do the rest.Just ask Howie Mandel. The comedian, television host and self-described germaphobe is helping launch the ActiClean self-cleaning toilet, serving as its P.R. spokesperson.American Standard, a LIXIL company, has invested heavily in the introduction of ActiClean, which is currently launching in both retail and wholesale channels. The ActiClean self-cleaning toilet is a first-of-its-kind product for U.S. homeowners seeking low-maintenance, affordable products that make life easier.The brand is undertaking an innovative omni-channel approach to getting the word out to everyone in America that ActiClean is the solution for anyone who dreads the unpleasant task of cleaning their toilet, or wants to make sure their toilet is always ready for unexpected guests.”A surprise visit from the in-laws is stressful,” said Jeannette Long, vice president of marketing communications. “We used that idea in our advertising to show how worry-free owning the ActiClean toilet can be and demonstrate how American Standard is raising the standard.The national advertising campaign, called “Surprise! It’s the In-Laws!,” will span TV, radio, consumer and trade print, digital and paid social to launch ActiClean. Imagine the embarrassment of welcoming a surprise guest into your home and wondering whether your toilet is clean. This national publicity effort uses that insight to demonstrate you’ll never need to worry again. Television advertising debuted September 2016 using targeted cable and video-streaming networks. Broadcast is complemented with endemic home decor print for consumers, and trade print for plumbers, architects and designers.Supporting with earned media and social is a campaign leveraging clean freak Mandel, who leads the ActiClean Patrol to find one lucky homeowner to receive a visit from him with an ActiClean toilet delivered to their home for installation. Consumers are invited to upload videos to the ActiClean Patrol website, showing why their bathroom desperately needs an ActiClean toilet to keep it clean and neat.“The development of this new ActiClean self-cleaning toilet is a huge accomplishment in our business. It is a testament that American Standard, after more than 140 years in the plumbing industry, continues to lead the way in developing innovative kitchen and bath fixtures that offer consumers a lifetime of exceptional performance and reliability,” said Maha El Kharbotly, chief marketing officer of LIXIL Water Technology Americas, the business unit under which American Standard operates.To participate in the ActiClean Patrol program, visit www.acticleanpatrol.com.To learn more about the new ActiClean toilet, visit www.americanstandard.com/acticlean or call (800) 442-1902.

Source: American Standard Press: American Standard Launches National Campaign to Announce New ActiClean Self-Cleaning Toilet

What if I said you could have a sparkling clean toilet simply by pressing a button?

Now you can, with American Standard’s new ActiClean Self-Cleaning Toilet.

The new ActiClean system is the toilet that cleans itself, combining the power of revolutionary VorMax flushing technology — which delivers the cleanest flush ever engineered — with a fully integrated self-cleaning system.

Never pick up a toilet brush again. Simply press a button, walk away, and let the toilet do the rest — it’s that easy.

Here’s how the ActiClean system works:

• The user presses the button for the preferred cleaning cycle: a Quick Clean that takes one minute; or a Deep Clean that offers an extended, 10-minute cleaning cycle.
• Cleaning solution travels through the designated channel in the tank and is mixed with water.
• The cleaner is released into the bowl, combined with the powerful VorMax jetted force, which allows the cleaner to completely scour the bowl from top to bottom.
• The cleaner soaks in the bowl for the chosen amount of time. Its fresh fragrance and foaming bubbles indicate it’s hard at work.
• When the soaking time has ended, the system will automatically siphon the cleaning agent and rinse the bowl with clear water.

The ActiClean Toilet is available now through the plumbing wholesale channel.

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High-Tech, High-End Bath Design has a New Home in Flatiron

TOTO, the world’s largest plumbing manufacturer with more than $5.1 billion in annual sales, announced today that it is opening a high-design, experiential Gallery to display its innovative bath products in New York’s Flatiron District, the City’s Home Design Center. Located at 20 West 22nd Street, between 5th and 6th Avenues, near the southwest side of Madison Square Park, the new TOTO Gallery is a non-retail space that serves as an educational resource where consumers, architects and designers may come to learn more about TOTO, its innovative products and technologies, and forward-looking environmental and corporate social responsibility initiatives.

Designed by the world-renowned Gensler architectural firm, TOTO’s new Gallery boasts more than 4,000 square feet of the brand’s top designs and was inspired by the classically modern elegance of TOTO’s innovative product lines. Upon entering the space, visitors are immediately greeted by a state-of-the-art technology display, which contains projection mapping, explanatory videos, 3D demonstrations, and product cutaways. This new display brings to life visually the technological superiority of TOTO’s feature products – such as the NEOREST 750H with Actilight, Washlet personal cleansing system, Tornado Flushing System, Aero Showers’ air injection technology, CeFiONtect nano-technology glaze, and EcoPower self-sustaining hydropower technology – demonstrating how TOTO achieved these advanced levels of technological innovation. Designed with an open floor plan, the elegant space draws visitors to the NEOREST Suite, which showcases the most intuitive, design-forward collection of products available for the whole bathroom. As they visit the NEOREST vignette, guests can see what a luxury TOTO bathroom looks like when fully realized. Interactive elements and plumbed products are strategically located throughout the space, so visitors may experience them first hand, and gain in-depth knowledge about, the wide variety of the company’s advanced technologies and innovative products. The experiential space also offers visitors an opportunity to test drive the NEOREST 750H with Actlight and NEOREST 700H intelligent toilets in the Gallery’s restrooms. With more than 50 product lines featured in TOTO’s new flagship Gallery, visitors are able to grasp fully the wide array of TOTO products available for the whole bath space, from faucets to bathtubs, shower systems to toilets and much more.

The next generation Monolith system for wall-hung toilets adds new color selections, umber and sand, to its existing design palette. The new iridescent safety glass finishes join white and black options already available. Now designers have even more options for adding excitement in modern bathroom design. The award-winning Monolith system also features a new “shadow gap” design for a tailored and fresh look. Geberit Monolith radically alters the look of the toilet tank while offering all the water-saving advantages of Geberit in-wall systems. Monolith’s sharp, modern design makes a bold statement, and a revamped installation technique makes installation easier than ever. The system is perfect for replacing a floor-mounted toilet with a wall-hung toilet. “Monolith brings elegance to the bathroom, an area often overlooked. The new finishes enhance design and color-coordination to meet any design challenge,” says John Fitzgerald, Vice President of Marketing for Geberit North America. “Monolith not only conceals the toilet tank, fill and flush valves but also adds the perfect finishing touch to today’s bathroom design.” The Monolith system is secured to the wall and can be used in virtually any bathroom remodel. Showcasing the latest water-conserving technology, Monolith uses a water-saving dual-flush mechanism that is built into the top of the housing. The system’s large and small levers offer two water-saving flush choices: 1.6 GPF (6 LPF) for solid waste and 0.8 GPF (3 LPF) for liquid waste. Monolith was developed to connect to existing drainage and water supply connections. Monolith installs quickly, neatly and efficiently. The Geberit Group is an integrated, global company and European leader in the field of sanitary products, headquartered in Switzerland. Geberit maintains a strong local presence on most continents, including North America, providing concealed systems for wall-hung and floor-mounted toilets and fixtures. Geberit systems improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene and better accessibility. The unique dual-flush valve saves water and is practically maintenance free. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation. With 35 production facilities and more than 12,000 employees in over 40 countries, Geberit generated net sales of CHF 2.6 billion in 2015. The Geberit shares are listed on the SIX Swiss Exchange; since 2012, the Geberit share has been included in the SMI (Swiss Market Index).